Verified AccountantsUK firms, verified against the public record
Affinity Accountancy & Advisory Ltd website icon

Affinity Accountancy & Advisory Ltd

Chartered Accountants in Barbican, London EC1M

Verified & RegulatedTrust Score100/100Excellent

Companies House: 0774369410/11 Charterhouse Square, Barbican, London, EC1M 6EE

Formerly known asGW Advisory Limited

Verified Accountants assessment

Affinity Accountancy & Advisory Ltd is a UK limited company based in London, incorporated in 2011 and trading for 15 years.It was previously known as GW Advisory Limited.

Public records confirm it is anti-money-laundering supervised by ICAEW, a member firm of ICAEW, up to date with its accounts (last filed 31 Aug 2025), and running a confirmed website. Its website shows it handles Self Assessment, VAT, Payroll, and Limited company accounts.

How we verify →

Verification record and Trust Score

100/100

Trust Score

Excellent
Public record
AML supervised · ICAEW
Active company
Filing compliant
Trading 15 years
Professional qualification
  • ICAEW
  • ACCA
  • AAT
Contact
Website
Phone
Email

The Trust Score is the share of the applicable public signals we have verified, scored out of 100 - fully deterministic, never subjective. How it is scored, and every signal's points →

Companies HouseActiveno. 07743694 (opens in new tab)incorporated 2011Companies House · checked
Registered activity
  • SIC 70221 - Financial management advice
The business activity the firm registered with Companies House (its Standard Industrial Classification).Companies House · checked
Filing complianceAccounts and confirmation statement filed on timelast accounts 31 Aug 2025 (opens in new tab)Companies House · checked 01 Jul
Professional bodyMember firm of ICAEWInstitute of Chartered Accountants in England and Wales (ICAEW) is a UK professional accountancy body. Member firms must meet its qualification and conduct standards and can be disciplined by it.firm website · checked 29 Jul
Anti-money-launderingSupervised by ICAEWICAEW is one of the professional bodies approved to supervise accountants for anti-money-laundering. Every UK accountant must be supervised, by HMRC or an approved professional body, so this confirms the firm is monitored and operating legitimately.firm website · checked 29 Jul
Sources: Companies House (opens in new tab), firm website (opens in new tab)
Own this firm? Claim or enhance your listing. Get in touch to claim or update this listing

Good fit for

  • Handles Self Assessment, VAT, Payroll and Limited company accounts

Specialisms and services

Services
AccountantSelf AssessmentVATPayrollLimited company accounts

Message this firm

Send an enquiry and we will pass it to Affinity Accountancy & Advisory Ltd. No account needed - just your contact details and what you need help with.

We share your message with this firm to answer your enquiry.

People at Affinity Accountancy & Advisory Ltd

Persons with significant control (1)

  • Mr Sanjay PuriOwns 75-100% of shares

Source: Companies House register (opens in new tab).

Financials (as filed)

Companies House filing history (opens in new tab) | 2018 to 2025
Net assets
£438
as at 31 Aug 2025+£49 vs 2024
Current assets
£1.0k
as at 31 Aug 2025+£590 vs 2024
Cash at bank
£911
as at 31 Aug 2025+£462 vs 2024
Average employees
0
as at 31 Aug 2025
Current assets (cash, debtors, other) and net assets by year, in £. Latest year first.
20252024202320222021202020192018
CashDebtorsNet assets
Full figures
As filed31 Aug 202531 Aug 202431 Aug 202331 Aug 202231 Aug 202131 Aug 202031 Aug 201931 Aug 2018
Average employees00000000
Net assets£438£389£138£533£5,443£7,289£4,535£880
Cash at bank£911£449£829£1,020£26,463£17,888£15,948£7,203
Current assets£1,039£449£829£5,833£26,463£17,888£15,948£7,203
Debtors£128£0£4,813£0
Shareholders equity£438£389£138£533£5,443£7,289£4,535£880

Figures as reported in this firm's accounts filed at Companies House. Net assets is total assets less what the company owes; a figure below zero means recorded liabilities exceed assets. Small companies may file abbreviated accounts that omit turnover and profit. Public record, reproduced as facts.

Timeline

  1. 2011Company incorporated
  2. 2025Latest accounts filed

Frequently asked questions

Is Affinity Accountancy & Advisory Ltd a regulated accountant?

Yes. Affinity Accountancy & Advisory Ltd is a member firm of ICAEW, and is supervised for anti-money-laundering by ICAEW. Every UK accountant must be supervised for anti-money-laundering, by HMRC or an approved professional body, so this confirms the firm is authorised to practise and monitored for compliance.

Is Affinity Accountancy & Advisory Ltd a chartered accountant?

Yes. Affinity Accountancy & Advisory Ltd is a member firm of ICAEW, so it can use the title Chartered Accountants. "Chartered" and "Chartered Certified" are legally protected UK terms that only members of these bodies may use.

What services does Affinity Accountancy & Advisory Ltd offer?

Based on its own website, Affinity Accountancy & Advisory Ltd offers Self Assessment, VAT, Payroll, and Limited company accounts. Confirm current services and availability with the firm before engaging. Message this firm →

How long has Affinity Accountancy & Advisory Ltd been established?

Affinity Accountancy & Advisory Ltd was incorporated at Companies House in 2011, so it has been on the register for about 15 years. A longer trading history is one sign of an established, accountable firm, though a newer firm is not necessarily less capable.

Does Affinity Accountancy & Advisory Ltd file its accounts on time?

Yes. According to Companies House, Affinity Accountancy & Advisory Ltd's most recent statutory accounts were filed by their due date. On-time filing is a basic sign that a company is being administered properly.

How do you verify Affinity Accountancy & Advisory Ltd?

We build this record only from public, authoritative sources - for this firm, Companies House and firm website, and stamp every claim with its source and the date we last checked it. We show only what we can verify and say so plainly when we cannot. How we verify →

How is the Trust Score calculated?

The Trust Score is fully deterministic: fixed points for public, verified signals - an active company, anti-money-laundering supervision, filing compliance, a confirmed website and trading history. Affinity Accountancy & Advisory Ltd scores 100/100. Nothing in the score is subjective, and every rule is listed on this page. How we verify →

Explore nearby

Weighing up your options?

Compare every verified accountant in London

Prefer a Xero specialist?

Need payroll sorted too?

Choosing an accountant