Verified AccountantsUK firms, verified against the public record
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Apple Advisory Group Ltd

Chartered Accountants in Waltham Abbey EN9

Verified & RegulatedTrust Score100/100Excellent

Companies House: 0613378012B Sun St, Waltham Abbey, EN9 1EEData updated 07 Jul 2026

Formerly known asApple Accounting Services Limited

In the local market

Apple Advisory Group Ltd is one of 27 accountancy practices we verify in Waltham Abbey. Incorporated in 2007, it is among the longest-established of them. It is one of only 2 ICAEW-regulated firms among them, rather than under the default HMRC scheme.

Verified Accountants assessment

Apple Advisory Group Ltd is a UK limited company based in Waltham Abbey, incorporated in 2007 and trading for 19 years.It was previously known as Apple Accounting Services Limited.

Public records confirm it is anti-money-laundering supervised by ICAEW, a member firm of ICAEW, up to date with its accounts (last filed 31 Mar 2025), and running a confirmed website. Its most recent filed accounts, for the year to 31 Mar 2025, report net assets of £157,714, up from £145,526 the year before. Its website shows it handles Self Assessment, VAT, Payroll, and Bookkeeping.

How we verify →

Verification record and Trust Score

100/100

Trust Score

Excellent
Public record
AML supervised · ICAEW
Active company
Filing compliant
Trading 19 years
Professional qualification
  • ICAEW
  • ACCA
  • AAT
Contact
Website
Phone
Email

The Trust Score is the share of the applicable public signals we have verified, scored out of 100 - fully deterministic, never subjective. How it is scored, and every signal's points →

Companies HouseActiveno. 06133780 (opens in new tab)incorporated 2007Companies House · checked 07 Jul
Registered activity
  • SIC 69201 - Accounting and auditing
  • SIC 69202 - Bookkeeping
The business activity the firm registered with Companies House (its Standard Industrial Classification).Companies House · checked 07 Jul
Filing complianceAccounts and confirmation statement filed on timelast accounts 31 Mar 2025 (opens in new tab)Companies House · checked 07 Jul
Professional bodyMember firm of ICAEWInstitute of Chartered Accountants in England and Wales (ICAEW) is a UK professional accountancy body. Member firms must meet its qualification and conduct standards and can be disciplined by it.ICAEW · checked 20 Jul
Anti-money-launderingSupervised by ICAEWICAEW is one of the professional bodies approved to supervise accountants for anti-money-laundering. Every UK accountant must be supervised, by HMRC or an approved professional body, so this confirms the firm is monitored and operating legitimately.ICAEW · checked 20 Jul
Sources: Companies House (opens in new tab), ICAEW
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Good fit for

  • Handles Self Assessment, VAT, Payroll and Bookkeeping

Specialisms and services

Services
AccountantSelf AssessmentVATPayrollBookkeeping

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People at Apple Advisory Group Ltd

Directors and officers (1)

  • MCKAY, Kerry MargaretSecretary · since 2008

Persons with significant control (2)

  • Mr Paul Anthony MckayOwns 50-75% of shares, 50-75% of voting rights, Can appoint or remove directors
  • Mr. Aynsley BallOwns 25-50% of shares, 25-50% of voting rights

Source: Companies House register (opens in new tab).

Related companies

Companies sharing an active director with Apple Advisory Group Ltd on the Companies House register.

Shared directorships from the Companies House register. A shared director can mean a family or group structure; it does not by itself indicate anything adverse.

Financials (as filed)

Companies House filing history (opens in new tab) | 2015 to 2025
Net assets
£158k
as at 31 Mar 2025+£12k vs 2024
Current assets
£315k
as at 31 Mar 2025+£18k vs 2024
Cash at bank
£195k
as at 31 Mar 2025+£44k vs 2024
Average employees
11
as at 31 Mar 2025-1 vs 2024
Current assets (cash, debtors, other) and net assets by year, in £. Latest year first.
20252024202320222021202020192018201720162015
CashDebtorsNet assets
Full figures
As filed31 Mar 202531 Mar 202431 Mar 202331 Mar 202231 Mar 202131 Mar 202031 Mar 201931 Mar 201831 Mar 201731 Mar 201631 Mar 2015
Average employees11121211109988
Net assets£157,714£145,526£113,868£100,197£93,906£83,250£80,962£56,117£47,038£41,185£28,600
Cash at bank£194,767£150,411£217,027£167,475£147,489£122,360£99,425£97,424£68,010£43,856£26,707
Current assets£314,916£297,299£363,430£289,414£245,187£215,078£174,389£164,536£129,550£112,456£71,416
Fixed assets£9,172£9,584£11,986£14,681£12,426£11,233£9,055£5,334£4,524£4,835£6,368
Debtors£120,149£146,888£146,403£121,939£97,698£92,718£74,964£67,112£61,540£68,600£44,709
Shareholders equity£157,714£145,526£113,868£100,197£93,906£83,250£80,962£56,117£47,038£41,185£28,600

Figures as reported in this firm's accounts filed at Companies House. Net assets is total assets less what the company owes; a figure below zero means recorded liabilities exceed assets. Small companies may file abbreviated accounts that omit turnover and profit. Public record, reproduced as facts.

Timeline

  1. 2007Company incorporated
  2. 2025Latest accounts filed
  3. 2026Verified on this directory

Frequently asked questions

Is Apple Advisory Group Ltd a regulated accountant?

Yes. Apple Advisory Group Ltd is a member firm of ICAEW, and is supervised for anti-money-laundering by ICAEW. Every UK accountant must be supervised for anti-money-laundering, by HMRC or an approved professional body, so this confirms the firm is authorised to practise and monitored for compliance.

Is Apple Advisory Group Ltd a chartered accountant?

Yes. Apple Advisory Group Ltd is a member firm of ICAEW, so it can use the title Chartered Accountants. "Chartered" and "Chartered Certified" are legally protected UK terms that only members of these bodies may use.

What services does Apple Advisory Group Ltd offer?

Based on its own website, Apple Advisory Group Ltd offers Self Assessment, VAT, Payroll, and Bookkeeping. Confirm current services and availability with the firm before engaging. Message this firm →

How long has Apple Advisory Group Ltd been established?

Apple Advisory Group Ltd was incorporated at Companies House in 2007, so it has been on the register for about 19 years. A longer trading history is one sign of an established, accountable firm, though a newer firm is not necessarily less capable.

Does Apple Advisory Group Ltd file its accounts on time?

Yes. According to Companies House, Apple Advisory Group Ltd's most recent statutory accounts were filed by their due date. On-time filing is a basic sign that a company is being administered properly.

How do you verify Apple Advisory Group Ltd?

We build this record only from public, authoritative sources - for this firm, Companies House and ICAEW, and stamp every claim with its source and the date we last checked it. We show only what we can verify and say so plainly when we cannot. How we verify →

How is the Trust Score calculated?

The Trust Score is fully deterministic: fixed points for public, verified signals - an active company, anti-money-laundering supervision, filing compliance, a confirmed website and trading history. Apple Advisory Group Ltd scores 100/100. Nothing in the score is subjective, and every rule is listed on this page. How we verify →

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