Verified AccountantsUK firms, verified against the public record
Persona Finance Ltd website icon

Persona Finance Ltd

Legal services provider in London W1W

Verified & RegulatedTrust Score93/100Excellent · Provisional

Companies House: 12341055Fifth Floor 167-169 Great Portland Street, Fifth Floor, London, W1W 5PFData updated 07 Jul 2026

Formerly known asAp Group Holdings Limited

In the local market

Persona Finance Ltd is one of 4856 accountancy practices we verify in London. It advertises a wider range of services than most firms we list in London.

Verified Accountants assessment

Persona Finance Ltd is a UK limited company based in London, incorporated in 2019 and trading for 7 years.It was previously known as Ap Group Holdings Limited.

Public records confirm it is anti-money-laundering supervised by AAT, a member firm of AAT, up to date with its accounts (last filed 30 Nov 2024), and running a confirmed website. Its website shows it handles Self Assessment, VAT, Payroll, and Bookkeeping.

We have not yet confirmed a phone number for this firm. We add these once we can verify a firm's own website, and if this is your practice you can complete its listing.

How we verify →

Verification record and Trust Score

93/100

Trust Score

Excellent
Provisional

Provisional - our website and contact-detail checks have not all run for this firm yet. Anything marked pending below has not been verified, so it earns no points yet; the score may rise as those checks complete.

Public record
AML supervised · AAT
Active company
Filing compliant
Trading 6 years
Companies House ACSP
Professional qualification
  • AAT
  • ICAEW
  • ACCA
Contact
Website
Phonepending
Email

The Trust Score is the share of the applicable public signals we have verified, scored out of 100 - fully deterministic, never subjective. How it is scored, and every signal's points →

Companies HouseActiveno. 12341055 (opens in new tab)incorporated 2019Companies House · checked 07 Jul
Registered activity
  • SIC 69109
  • SIC 69201 - Accounting and auditing
  • SIC 69202 - Bookkeeping
  • SIC 69203 - Tax consultancy
The business activity the firm registered with Companies House (its Standard Industrial Classification).Companies House · checked 07 Jul
Filing complianceAccounts and confirmation statement filed on timelast accounts 30 Nov 2024 (opens in new tab)Companies House · checked 07 Jul
Professional bodyMember firm of AATMAAT AATQB · licence 1008783Association of Accounting Technicians (AAT) is a UK professional accountancy body. Member firms must meet its qualification and conduct standards and can be disciplined by it.AAT · checked 17 Jul
Anti-money-launderingSupervised by AATAAT is one of the professional bodies approved to supervise accountants for anti-money-laundering. Every UK accountant must be supervised, by HMRC or an approved professional body, so this confirms the firm is monitored and operating legitimately.AAT · checked 17 Jul
Companies House ACSPAuthorised Corporate Service ProviderRegistered on the Companies House Authorised Corporate Service Provider list - permitted to file, and verify client identities, at Companies House on behalf of clients.Companies House · checked 25 Jul
Sources: Companies House (opens in new tab), AAT
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Good fit for

  • Handles Self Assessment, VAT, Payroll and Bookkeeping

Specialisms and services

Services
AccountantSelf AssessmentVATPayrollBookkeepingLimited company accountsManagement AccountsCompany Formation

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Registered address

Shared with 246 companies registered at this address (167-169 Great Portland Street (The London Office)). An address used by this many companies is a shared, serviced or virtual office - not a dedicated one.

See all 246 companies at this address

People at Persona Finance Ltd

Directors and officers (1)

  • SHEMARIN, Anton, Mr.Director · since 2021

Persons with significant control (1)

  • Mr. Anton ShemarinOwns 75-100% of shares, 75-100% of voting rights, Can appoint or remove directors

Source: Companies House register (opens in new tab).

Financials (as filed)

Companies House filing history (opens in new tab) | 2021 to 2024
Net assets
-£24k
as at 30 Nov 2024+£5.3k vs 2023
Current assets
£542
as at 30 Nov 2024-£12k vs 2023
Average employees
5
as at 30 Nov 2024
Current assets (cash, debtors, other) and net assets by year, in £. Latest year first.
2024202320222021
CashDebtorsOtherNet assets
Full figures
As filed30 Nov 202430 Nov 202330 Nov 202230 Nov 2021
Average employees5553
Net assets-£24,241-£29,523-£100,062-£105,483
Current assets£542£13,000£203£12,017
Fixed assets£10,000£10,000
Shareholders equity-£24,241-£29,523-£100,062-£105,483

Figures as reported in this firm's accounts filed at Companies House. Net assets is total assets less what the company owes; a figure below zero means recorded liabilities exceed assets. Small companies may file abbreviated accounts that omit turnover and profit. Public record, reproduced as facts.

Timeline

  1. 2019Company incorporated
  2. 2024Latest accounts filed
  3. 2026Verified on this directory

Frequently asked questions

Is Persona Finance Ltd a regulated accountant?

Yes. Persona Finance Ltd is a member firm of AAT, and is supervised for anti-money-laundering by AAT. Every UK accountant must be supervised for anti-money-laundering, by HMRC or an approved professional body, so this confirms the firm is authorised to practise and monitored for compliance.

Is Persona Finance Ltd a chartered accountant?

Persona Finance Ltd is a member firm of AAT, a UK professional accountancy body, but it is not a chartered firm. Chartered status is conferred only by bodies such as ICAEW, ICAS or ACCA.

What services does Persona Finance Ltd offer?

Based on its own website, Persona Finance Ltd offers Self Assessment, VAT, Payroll, Bookkeeping, Limited company accounts, and Management Accounts. Confirm current services and availability with the firm before engaging. Message this firm →

How long has Persona Finance Ltd been established?

Persona Finance Ltd was incorporated at Companies House in 2019, so it has been on the register for about 7 years. A longer trading history is one sign of an established, accountable firm, though a newer firm is not necessarily less capable.

Does Persona Finance Ltd file its accounts on time?

Yes. According to Companies House, Persona Finance Ltd's most recent statutory accounts were filed by their due date. On-time filing is a basic sign that a company is being administered properly.

How do you verify Persona Finance Ltd?

We build this record only from public, authoritative sources - for this firm, Companies House and AAT, and stamp every claim with its source and the date we last checked it. We show only what we can verify and say so plainly when we cannot. How we verify →

How is the Trust Score calculated?

The Trust Score is fully deterministic: fixed points for public, verified signals - an active company, anti-money-laundering supervision, filing compliance, a confirmed website and trading history. Persona Finance Ltd scores 93/100. Nothing in the score is subjective, and every rule is listed on this page. How we verify →

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