Verified AccountantsUK firms, verified against the public record
Smart Choice Accounting Services Limited website icon

Smart Choice Accounting Services Limited

Chartered Accountants in London W14

Verified & RegulatedTrust Score98/100Excellent

Companies House: 1256925117 Barons Court Road, London, W14 9DPData updated 07 Jul 2026

In the local market

Smart Choice Accounting Services Limited is one of 4856 accountancy practices we verify in London. It advertises a wider range of services than most firms we list in London.

Verified Accountants assessment

Smart Choice Accounting Services Limited is a UK limited company based in London, incorporated in 2020 and trading for 6 years.

Public records confirm it is anti-money-laundering supervised by ICAEW, a member firm of ICAEW, up to date with its accounts (last filed 30 Apr 2025), and running a confirmed website. Its most recent filed accounts, for the year to 30 Apr 2025, report net assets of £10,220. Its website shows it handles Small business, Self Assessment, VAT, and Payroll and works with Xero, QuickBooks, and FreeAgent.

How we verify →

Verification record and Trust Score

98/100

Trust Score

Excellent
Public record
AML supervised · ICAEW
Active company
Filing compliant
Trading 6 years
Professional qualification
  • ICAEW
  • ACCA
  • AAT
Contact
Website
Phone
Email

The Trust Score is the share of the applicable public signals we have verified, scored out of 100 - fully deterministic, never subjective. How it is scored, and every signal's points →

Companies HouseActiveno. 12569251 (opens in new tab)incorporated 2020Companies House · checked 07 Jul
Registered activity
  • SIC 69201 - Accounting and auditing
The business activity the firm registered with Companies House (its Standard Industrial Classification).Companies House · checked 07 Jul
Filing complianceAccounts and confirmation statement filed on timelast accounts 30 Apr 2025 (opens in new tab)Companies House · checked 07 Jul
Professional bodyMember firm of ICAEWInstitute of Chartered Accountants in England and Wales (ICAEW) is a UK professional accountancy body. Member firms must meet its qualification and conduct standards and can be disciplined by it.firm website · checked 20 Jul
Professional bodyMember firm of ACCAAssociation of Chartered Certified Accountants (ACCA) is a UK professional accountancy body. Member firms must meet its qualification and conduct standards and can be disciplined by it.firm website · checked 20 Jul
Anti-money-launderingSupervised by ICAEWICAEW is one of the professional bodies approved to supervise accountants for anti-money-laundering. Every UK accountant must be supervised, by HMRC or an approved professional body, so this confirms the firm is monitored and operating legitimately.firm website · checked 20 Jul
Anti-money-launderingSupervised by HMRCMLR XKML00000150637By law, every UK accountant must be supervised for anti-money-laundering, by HMRC or an approved professional body. Being on the HMRC supervised register means this firm is monitored and operating legitimately.HMRC AML register · checked 20 Jul
Sources: Companies House (opens in new tab), firm website (opens in new tab), HMRC AML register (opens in new tab)
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Good fit for

  • Works in Xero, QuickBooks, FreeAgent and Sage
  • Handles Small business, Self Assessment, VAT and Payroll

Specialisms and services

Services
AccountantSmall businessSelf AssessmentVATPayrollBookkeepingLimited company accountsContractorCISR&D Tax CreditsManagement AccountsCompany Formation
Software
XeroQuickBooksFreeAgentSage

Message this firm

Send an enquiry and we will pass it to Smart Choice Accounting Services Limited. No account needed - just your contact details and what you need help with.

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People at Smart Choice Accounting Services Limited

Persons with significant control (1)

  • Ms Shpresa MalajOwns 75-100% of shares, 75-100% of voting rights, Can appoint or remove directors

Source: Companies House register (opens in new tab).

Financials (as filed)

Companies House filing history (opens in new tab) | 2022 to 2025
Net assets
£10k
as at 30 Apr 2025+£16k vs 2024
Current assets
£58k
as at 30 Apr 2025+£42k vs 2024
Average employees
2
as at 30 Apr 2025+1 vs 2024
Current assets (cash, debtors, other) and net assets by year, in £. Latest year first.
2025202420232022
CashDebtorsOtherNet assets
Full figures
As filed30 Apr 202530 Apr 202430 Apr 202330 Apr 2022
Average employees2111
Net assets£10,220-£5,427-£13,717-£15,102
Current assets£58,216£16,353£6,215£12,692
Shareholders equity£10,220-£5,427-£13,717-£15,102

Figures as reported in this firm's accounts filed at Companies House. Net assets is total assets less what the company owes; a figure below zero means recorded liabilities exceed assets. Small companies may file abbreviated accounts that omit turnover and profit. Public record, reproduced as facts.

Timeline

  1. 2020Company incorporated
  2. 2025Latest accounts filed
  3. 2026Verified on this directory

Frequently asked questions

Is Smart Choice Accounting Services Limited a regulated accountant?

Yes. Smart Choice Accounting Services Limited is a member firm of ICAEW and ACCA, and is supervised for anti-money-laundering by ICAEW. Every UK accountant must be supervised for anti-money-laundering, by HMRC or an approved professional body, so this confirms the firm is authorised to practise and monitored for compliance.

Is Smart Choice Accounting Services Limited a chartered accountant?

Yes. Smart Choice Accounting Services Limited is a member firm of ICAEW, so it can use the title Chartered Accountants. "Chartered" and "Chartered Certified" are legally protected UK terms that only members of these bodies may use.

What services does Smart Choice Accounting Services Limited offer?

Based on its own website, Smart Choice Accounting Services Limited offers Small business, Self Assessment, VAT, Payroll, Bookkeeping, and Limited company accounts. Confirm current services and availability with the firm before engaging. Message this firm →

How long has Smart Choice Accounting Services Limited been established?

Smart Choice Accounting Services Limited was incorporated at Companies House in 2020, so it has been on the register for about 6 years. A longer trading history is one sign of an established, accountable firm, though a newer firm is not necessarily less capable.

Does Smart Choice Accounting Services Limited file its accounts on time?

Yes. According to Companies House, Smart Choice Accounting Services Limited's most recent statutory accounts were filed by their due date. On-time filing is a basic sign that a company is being administered properly.

How do you verify Smart Choice Accounting Services Limited?

We build this record only from public, authoritative sources - for this firm, Companies House, firm website, and HMRC AML register, and stamp every claim with its source and the date we last checked it. We show only what we can verify and say so plainly when we cannot. How we verify →

How is the Trust Score calculated?

The Trust Score is fully deterministic: fixed points for public, verified signals - an active company, anti-money-laundering supervision, filing compliance, a confirmed website and trading history. Smart Choice Accounting Services Limited scores 98/100. Nothing in the score is subjective, and every rule is listed on this page. How we verify →

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