Verified AccountantsUK firms, verified against the public record

What If Consultancy Limited

Accountant in Middlesex HA8

Verified & RegulatedTrust Score90/100Excellent

Companies House: 063004787 Gresham Road, Edgware, Middlesex, HA8 6NUData updated 07 Jul 2026

Verified Accountants assessment

What If Consultancy Limited is a UK limited company based in Middlesex, incorporated in 2007 and trading for 19 years.

Public records confirm it is anti-money-laundering supervised by HMRC, up to date with its accounts (last filed 31 Dec 2024), and running a confirmed website. Its most recent filed accounts, for the year to 31 Dec 2024, report net assets of £48,805, up from £42,949 the year before.

How we verify →

Verification record and Trust Score

90/100

Trust Score

Excellent
Public record
AML supervised · HMRC
Active company
Filing compliant
Trading 19 years
Professional qualification
  • ICAEW
  • ACCA
  • AAT
Contact
Websitepending
Phone
Emailn/a

The Trust Score is the share of the applicable public signals we have verified, scored out of 100 - fully deterministic, never subjective. How it is scored, and every signal's points →

Companies HouseActiveno. 06300478 (opens in new tab)incorporated 2007Companies House · checked 07 Jul
Registered activity
  • SIC 69201 - Accounting and auditing
  • SIC 69202 - Bookkeeping
The business activity the firm registered with Companies House (its Standard Industrial Classification).Companies House · checked 07 Jul
Filing complianceAccounts and confirmation statement filed on timelast accounts 31 Dec 2024 (opens in new tab)Companies House · checked 07 Jul
Anti-money-launderingSupervised by HMRCMLR XRML00000108653By law, every UK accountant must be supervised for anti-money-laundering, by HMRC or an approved professional body. Being on the HMRC supervised register means this firm is monitored and operating legitimately.HMRC AML register · checked 20 Jul
Sources: Companies House (opens in new tab), HMRC AML register (opens in new tab)
Own this firm? Claim or enhance your listing. Get in touch to claim or update this listing

Message this firm

Send an enquiry and we will pass it to What If Consultancy Limited. No account needed - just your contact details and what you need help with.

We share your message with this firm to answer your enquiry.

People at What If Consultancy Limited

Persons with significant control (1)

  • Mr Jonathan Maurice LandsmanOwns 50-75% of shares

Source: Companies House register (opens in new tab).

Financials (as filed)

Companies House filing history (opens in new tab) | 2015 to 2024
Net assets
£49k
as at 31 Dec 2024+£5.9k vs 2023
Current assets
£61k
as at 31 Dec 2024+£2.8k vs 2023
Average employees
3
as at 31 Dec 2024
Current assets (cash, debtors, other) and net assets by year, in £. Latest year first.
2024202320222021202020192018201720162015
CashDebtorsOtherNet assets
Full figures
As filed31 Dec 202431 Dec 202331 Dec 202231 Dec 202131 Dec 202031 Dec 201931 Dec 201831 Dec 201731 Dec 201631 Dec 2015
Average employees3333222666
Net assets£48,805£42,949£40,812£35,694£12,424£4,500£231-£69£30£218
Cash at bank£989£10,980
Current assets£60,663£57,886£58,969£63,863£40,999£16,803£17,330£79,224£76,688£39,873
Fixed assets£3,072£1,417£1,771£2,213£1,982£249£364£484£1,114
Debtors£75,699£28,893
Shareholders equity£48,805£42,949£40,812£35,694£12,424£4,500£231-£69£30£218

Figures as reported in this firm's accounts filed at Companies House. Net assets is total assets less what the company owes; a figure below zero means recorded liabilities exceed assets. Small companies may file abbreviated accounts that omit turnover and profit. Public record, reproduced as facts.

Timeline

  1. 2007Company incorporated
  2. 2024Latest accounts filed
  3. 2026Verified on this directory

Frequently asked questions

Is What If Consultancy Limited a regulated accountant?

Yes. What If Consultancy Limited is supervised for anti-money-laundering by HMRC (registration XRML00000108653). Every UK accountant must be supervised for anti-money-laundering, by HMRC or an approved professional body, so this confirms the firm is authorised to practise and monitored for compliance.

How long has What If Consultancy Limited been established?

What If Consultancy Limited was incorporated at Companies House in 2007, so it has been on the register for about 19 years. A longer trading history is one sign of an established, accountable firm, though a newer firm is not necessarily less capable.

Does What If Consultancy Limited file its accounts on time?

Yes. According to Companies House, What If Consultancy Limited's most recent statutory accounts were filed by their due date. On-time filing is a basic sign that a company is being administered properly.

How do you verify What If Consultancy Limited?

We build this record only from public, authoritative sources - for this firm, Companies House and HMRC AML register, and stamp every claim with its source and the date we last checked it. We show only what we can verify and say so plainly when we cannot. How we verify →

How is the Trust Score calculated?

The Trust Score is fully deterministic: fixed points for public, verified signals - an active company, anti-money-laundering supervision, filing compliance, a confirmed website and trading history. What If Consultancy Limited scores 90/100. Nothing in the score is subjective, and every rule is listed on this page. How we verify →

Explore nearby

Weighing up your options?

Compare every verified accountant in Middlesex

Prefer a Xero specialist?

Need payroll sorted too?

Choosing an accountant